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This book is a must-read for anyone who has implemented a quality improvement initiative but has not achieved or sustained the desired results. It describes the element that is commonly overlooked by many quality processes; the failure to specifically identify the critical-to-quality behaviors needed to improve quality and to sustain the quality improvement initiative.

The authors provide a detailed understanding of where quality processes typically break down and how they work better with a focus on the right behaviors. The book provides a systematic blueprint for engaging employees in a behavior-based quality system that can improve their existing quality improvement initiative’s results and achieve significant quality improvement for any organization. 

Jerry Pounds is President, International Division for Quality Safety Edge. Jerry has 40 years of consulting and coaching experience in applying the behavioral approach to quality, safety, and all areas of human performance improvement. He has designed and implemented hundreds of strategic performance improvement initiatives in almost every major industry category.

Tom Werner is a Senior Consultant at Quality Safety Edge. Tom has over 30 years’ experience as an organizational consultant, coach, trainer, and facilitator. He has improved quality and changed organizational cultures through organizational behavior management, team effectiveness, process redesign, and continuous improvement.

Bob Foxworthy is Senior Vice President for Quality Safety Edge. An award-winning consultant, for over 40 years Bob has implemented behavioral solutions all over the world. Bob’s specialties include organizational behavior management, Behavior-Based Safety, leadership development, executive coaching, improving customer-supplier alignment, and organizational culture change.

Daniel Moran, Ph.D., BCBA-D has 20 years of experience applying behavioral principles in business environments around the world. He has conducted safety and quality improvement initiatives in a variety of industries.

5stars

This is a great book, easy to read, understand the concepts and be able to apply them in real situations. This should be a must-read for professionals working in the quality arena or managers looking to improve their quality goals.


This seems like the missing link to make our quality system actually function. It is all about training, feedback, and especially getting supervisors to do their job in a much more successful manner. We need people to be active in making things better, not just accepting low quality and low productivity.


This is a great book and great authors. I have consulted with these guys at my last company and these concepts work!